The Other House has unveiled a first look at the interiors for its second opening, set to launch in Q4 2025.
Designed by its visionary CEO and founder, Naomi Heaton, along with the brand’s own in-house interior design team, every detail has been thoughtfully curated to evoke a sense of drama and theatre, combining hints of the Art Nouveau and Art Deco periods with a distinctly British flair.
The opening brings The Other House’s unique concept to the heart of London’s West End, combining apartment-style living with hotel services for short and long stays, a buzzing local hub and an exclusive private members’ club with state-of-the-art wellbeing facilities.
Situated in London’s vibrant theatre district, the development comprises seven historic buildings – four of which are listed, including a former rectory – unified around a striking central, five-storey glazed atrium. The architecture blends period charm with contemporary style, featuring a bold three-storey addition that pays homage to the area’s rich history.
The property will feature a total of 146 residences, ranging from hotel rooms for those staying a night or two to its signature Club Flats, which include studios, one- and two-bedroom options for medium and long stay residents living there for a few weeks to a year. In addition to this, two contemporary penthouses are situated on the top floors with balconies and views over London’ skyline.
Each Club Flat offers self-contained accommodation for any length stay with a living/dining area, fully equipped kitchenette, separate bedrooms and en-suite bathrooms with a rainfall shower. Inside each flat, residents walk directly into their living area rather than the bedroom, just as in a house or apartment. Traditional hotel elements such as the corridors have been reimagined – with Club Flats assigned street names and addresses – and front doors chosen to evoke the atmosphere of a London street scape. Due to the nature of the development, The Other House also offers a unique mix of options including flats in its historic houses, which can be booked individually or as an entire private townhouse, with dedicated access to the members’ club.
At the heart of the building lies the private members’ club, The Club at The Other House, which features design-led lounges, a screening room, private dining and meeting rooms centred around a striking arched riad-style atrium. On the floor above there are state-of-the-art fitness facilities, including a stone-hewn vitality pool, with vaulted sauna, steam, meditation and chill-out rooms, a fully equipped gym and a 360° sensory experience chamber. A calendar of exclusive events and partnerships will further enhance the resident experience, with options such as tickets to local Covent Garden landmarks including the Royal Opera House and Sadler’s Wells.
Residents can also enjoy the latest outpost of The Other House’s destination cocktail bar, the Owl & Monkey, or its relaxed, all-day street café, The Other Kitchen. Whilst the exclusive rooftop bar, The Peacock Lounge and its open-air roof terrace, open to members, residents and for limited bookings only, will sit above the Covent Garden roofline, offering panoramic view of London’s iconic landmarks, including the River Thames, St Paul’s Cathedral, Westminster, Tower Bridge and The Shard.
Building on the success of The Other House South Kensington which opened in 2022, The Other House Covent Garden takes its signature ‘British Maximalist’ style to new heights. Inspired by the area’s colourful past and theatrical legacy, it exudes a luxurious yet eclectic charm. The interiors feature the bold glamour, luxury and sense of drama of the Art Deco era with the movement and fluidity of the Art Nouveau period, all presented with contemporary panache. It combines hallmark Art Deco metallic designs and black accents with the teal, muted salmon and leaf green palette which epitomised Art Nouveau. Uniquely designed metal work, especially commissioned mirrors, statement lighting and curated accessories reflecting the period, complete the aesthetic.
The interiors of each space tell a different story, full of drama, character, fun and surprise, with CEO, Naomi even appearing in the intricate art deco inspired wall art displayed in the club flats. This has been created by the inimitable sustainable design duo Vin + Omi, The Other House’s sustainability consultants (who can also be spotted in the artwork) whose aim is to ensure eco-conscious practices extend to creative activations, the interiors and beyond.
Sustainability continues to beat at the core of The Other House’s ethos. Setting a benchmark for eco-conscious urban living, the Covent Garden development is crafted from FSC-certified timber and low-carbon concrete, reducing its environmental footprint. 92.5% of site waste has been diverted from landfill, underscoring its commitment to responsible construction. With an anticipated BREEAM rating of ‘Excellent,’ the project exemplifies green innovation, and the commitment to meeting the objectives of the Paris Accord.
“Covent Garden’s rich history and vibrant culture make it the perfect location for our second Residents Club,” comments Naomi Heaton, CEO & founder of The Other House. “As somebody deeply passionate about how interiors can uplift your spirits and influence your sense of wellbeing, we’ve curated every detail to create an immersive and sophisticated environment, which transitions from one space to another to reflect your mood, whether to relax, work, nurture your inner self, or be in great company. This reflects our vision for today, where you can do everything under one roof. We call it ‘Hybrid Living’, and ensures whether you’re a one-night visitor, a regular out of town visitor or living in our club flats for a year, it always feels like your other house.”
She continues: “The interiors have been designed to tell a story – one that blends timeless elegance with bold, theatrical flair. We are redefining traditional notions of staying and renting in London by offering a fully flexible, fully catered for lifestyle that meets the multiple practical and personal needs of both travellers and tenants. Whether for a day, week or year, The Other House is more than just a place to stay – it’s a place to belong.”
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